Liberty Insurance now known as AmGeneral Insurance

Liberty Insurance is starting a new chapter in Malaysia. Effective 1 April 2023, Liberty Insurance will be known as AmGeneral Insurance!

Pursuant to a Vesting Order granted by the High Court of Malaya on 9 March 2023, effective 1 April 2023 all general insurance business of Liberty Insurance Berhad (“LIB”) has been transferred to AmGeneral Insurance Berhad (“AmGeneral”) and will move forward together as AmGeneral Insurance Berhad!

With the merger, AmGeneral combined business will bring together more than 3 million customers along with more than 8,500 agents and partners, and have access to our multiple brands, i.e. Liberty, Kurnia, AmAssurance.


Past History of Liberty Brand

Throughout the years, the Company that is now known as Liberty Insurance Berhad has seen several transformations. It was first founded as Southeast Asia Insurance in 1977, focusing on motor insurance. Following DRB-HICOM’s acquisition of a majority share in 1995 and UOB coming on board as a shareholder in 2002, the Company expanded its scope of expertise to cover motor insurance and bancassurance. It was then renamed Uni.Asia General Insurance in 2003.

The change of name to Liberty Insurance Berhad follows the completion of the Liberty Mutual Group’s acquisition of the majority share from Uni.Asia Capital Sdn. Bhd. in July 2014 – through its subsidiary Liberty Seguros.

Headquartered in Boston, Massachusetts, USA, the Liberty Mutual Group is a diversified insurer with operations in 30 countries around the world. It is on the Fortune 100 list of the largest corporations in the USA based on 2014 revenue. Liberty Insurance Berhad will add to Liberty Mutual Group’s current global presence – spread across Asia, the Americas and Europe through the Company’s international and global specialty strategic business units. The Group employs more than 50,000 people in approximately 900 offices throughout the world.

With experience since 1912, the Liberty Mutual Group is committed to providing broad, useful and competitively priced insurance products and services to meet the ever-changing needs of customers. The Group believes in helping people preserve and protect what they earn, build, own and cherish, and in being present and ready to help when policyholders throughout the world need them most.

Liberty Insurance Berhad’s insurance products and services range covers personal & commercial automobile, homeowners, accident & health, general liability, property, surety, workers compensation, personal, travel and specialty lines.

Pursuant to the rebranding, Liberty Insurance Berhad will leverage on the Group’s global expertise while maintaining the Company’s balanced, diversified and entrenched distribution channels in Malaysia and continuing to sustain a strong and robust balance sheet.

In the years to come, Liberty Insurance Berhad aims to grow into a leading force in the Malaysian general insurance industry – one that plays an integral role in helping people live safer, more secure lives.